Interesting and useful articles about marketing, our product and online communications
Customer reviews are a key part of marketing. According to statistics, 95% of users read opinions about a product or service before deciding to buy. But people don’t always leave feedback willingly — especially positive feedback.
By Altcraft2 days ago in Journal
Modern companies have plenty of ways to reach their customers, from emails and SMS to calls and push notifications. Each channel has its own price and level of effectiveness. But how do you calculate the real cost of reaching your audience? What exactly drives the marketing budget up — or helps you cut it without sacrificing performance?
By Altcraft10 days ago in Journal
Valentine’s Day is a strong marketing moment in the U.S.: people look for gifts, inspiration, and friendly messages, while brands can boost demand without being pushy. Timing, channel choice, and audience fit matter most. These campaigns work not only in B2C, but in B2B as well.
By Altcraft24 days ago in Journal
In this article, we’ll break down what changes to expect in marketing next year—and how to prepare for them. The Role of AI Keeps Growing
By Altcraftabout a month ago in Journal
2025 was a productive and eventful year for Altcraft. We released several meaningful platform updates, shared our experience with the community, and published in-depth articles. Below is a summary of the year: what we achieved, what we learned, and where we’re heading next.
Every year, businesses enter January with concern: seasonal sales decline sets in. After heavy Christmas spending, people tighten their budgets and focus on essentials — food, personal care, medicine.
Every December, brands panic-write holiday emails hoping to stand out in inboxes packed with the same cheesy promotions. “Limited time!”, “Buy or you don’t love your family!”, “Exclusive deal just for you!” — nobody actually reads that stuff anymore. People are exhausted and scrolling right past it.
By Altcraft2 months ago in Journal
Holiday campaigns are a marathon of discounts and special offers, as well as a good chance to remind customers about your brand and say “thank you.” Beyond creativity, they need precise setup so every part works together smoothly.
By Altcraft3 months ago in Journal
This article breaks down what qualifies as someone else’s content and why the idea that “if it’s online, it’s free to use” is a dangerous myth.
When should you send emails and messages to get the best results? This question never loses relevance, since the timing of delivery can influence effectiveness just as much as the content or subject line.
There’s a simple marketing truth: nothing drives sales like seasonal discounts. During major sale periods like Black Friday and Cyber Monday, shoppers spend billions. Competition for attention hits its peak — hundreds of brands send emails, push notifications, and ads at the same time. So it’s critical to stand out and avoid getting lost in the noise.
Marketers often face a common challenge: they have plenty of customer data, but it’s scattered across different systems. This makes it difficult to build a complete picture of each customer. As a result, communication becomes impersonal, and customers feel that the brand doesn’t really understand their needs.
By Altcraft4 months ago in Journal
