Altcraft

Joined July 2021

205 stories

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Interesting and useful articles about marketing, our product and online communications

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AI Services in Marketing: What Really Works in 2025
In everyday life, we increasingly use tools powered by artificial intelligence, whether at work or in our personal lives. But AI’s impact is especially noticeable in marketing: neural networks quickly generate ideas, save time, and simplify routine tasks. If earlier a project required a team consisting of a copywriter, designer, and editor, now many stages can be automated and accelerated with AI.
By Altcraft7 months ago in 01
How to Collect Personal Data Without Getting Fined
Today’s digital marketers can’t ignore data privacy. Violations can bring huge fines, ruin your reputation, and destroy customer trust — 66% of U.S. consumers lose trust after a breach, and 75% may cut ties altogether.
By Altcraft8 months ago in Journal
Why Your Subscriber Base Isn’t Growing: Let’s Find Out What’s Wrong
Collecting contacts through a subscription form is a common way to attract an audience. Forms are placed on websites, in apps, promoted via email and messengers. It would seem that everything is set up: there’s reach, useful content, entry points — yet the base still barely grows.
By Altcraft8 months ago in Journal
CJM in the Pharmaceutical Industry: Why Traditional Models Don’t Work
CJM (Customer Journey Map) is increasingly being discussed as one of the most valuable tools in a marketer’s arsenal. This is especially true in the pharmaceutical industry, where direct advertising is tightly regulated, and the target audience — healthcare professionals and patients — demands a thoughtful and personalized approach.
By Altcraft8 months ago in Journal
How to Reduce Customer Churn
Customers don’t stay with a business forever. Churn is a natural process tracked by the churn rate metric and can be managed. Marketers must not only monitor how many users are leaving but also know how to prevent the loss of their audience. That’s because acquiring new customers is more expensive than retaining existing ones. Customer churn is analyzed alongside other indicators to build a complete picture.
By Altcraft8 months ago in Journal
System Integrator: Who They Are and How to Choose One
In modern business, companies use a wide variety of IT systems: CRM, websites, analytics platforms, marketing automation tools — and all of this must work as a single organism. But these systems don’t always “get along” with each other. To connect them and build a unified ecosystem, specialists — system integrators — are needed.
By Altcraft8 months ago in Journal
How to Increase Email Open Rates: 10 Proven Methods
Email marketing remains one of the core tools for engaging with users. It delivers information directly to subscribers — whether it’s company news, promotions, helpful content, or personalized offers. However, the success of any email campaign largely depends on whether recipients actually open your emails. This is where the Open Rate (OR) comes into play — a metric that reflects the percentage of emails opened out of the total successfully delivered.
By Altcraft9 months ago in Journal
Global Control Group: Theory and Practice
What if marketing doesn’t actually work — and we just don’t notice it? To understand whether a company’s marketing strategy is truly effective or if the budget is being wasted, global control groups are used. This is a helpful tool that allows you to distinguish real impact from mere coincidence.
By Altcraft9 months ago in Journal
Design That Sells: How Visuals in CRM Communications Affect Conversion
Design in CRM campaigns is more than just attractive visuals. Thoughtful visuals capture user attention, help build brand recall, and accelerate purchasing decisions.
By Altcraft9 months ago in Journal
CDP and Marketing Platform: Why Combine These Tools
Data and marketing are concepts that are often mentioned together. Initially, there were no ways to study the customer other than direct surveys and observations. Modern IT technologies help not only to ask but also to track and predict user actions.
By Altcraft10 months ago in Journal
Triggered Emails: How They Help Sell Without Sales Managers
Business is constantly evolving — just yesterday, the key competitive advantage was price, but today what matters is personalization, response speed, and customer experience. Modern consumers don’t want generic offers — they expect attention to their needs and personalized interaction at the right moment.
By Altcraft10 months ago in Journal
WhatsApp™*, Viber™**, or Telegram™: Where to Run Mass Messaging Campaigns
Messengers have become an essential part of business communication, especially when it comes to mass messaging. Companies want to do more than just share information — they want to do it quickly and effectively.
By Altcraft10 months ago in Journal

Altcraft

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Stories .css-1svwz57-Text{display:inline-block;color:var(--text-default-mute);}(205)

Filter by community

AI Services in Marketing: What Really Works in 2025

How to Collect Personal Data Without Getting Fined

Why Your Subscriber Base Isn’t Growing: Let’s Find Out What’s Wrong

CJM in the Pharmaceutical Industry: Why Traditional Models Don’t Work

How to Reduce Customer Churn

System Integrator: Who They Are and How to Choose One

How to Increase Email Open Rates: 10 Proven Methods

Global Control Group: Theory and Practice

Design That Sells: How Visuals in CRM Communications Affect Conversion

CDP and Marketing Platform: Why Combine These Tools

Triggered Emails: How They Help Sell Without Sales Managers

WhatsApp™*, Viber™**, or Telegram™: Where to Run Mass Messaging Campaigns

Stories (205)